Case Study – TRP War between the English News Channels in India
The Case PEOPLE’S TV is a popular English news channel in India with highest TRP in prime time slot (8pm ). This slot contributes around 40% of the overall advertisement…
Case Study – Power Plus Vs New Tech – Fight to capture Power Bank market of Delhi / NCR
The Case “Power Plus” is a 10 years old enterprise which has been manufacturing & selling power banks through its offline retailer network in Delhi / NCR and was also…
Honour in Hurry ! The Startup Case
In the past few months a lot of buzz has been seen around startup ecosystem. Flow of foreign investment as seed funds & rise of angel investors have triggered many…
[A True Story ] Entrepreneurship is more than Fundraising
Disclaimer - The characters in this story are very much real (may be with different names & entities) & its resembles with the real world people (Founders or Angel Investors),…
Entrepreneurship – Raising Investment or Making Revenue
“Today startups are built for investors not for consumers” Recently I have seen many startup founders either with a seed or first round funding, been glorified by some prominent sections…
Learn the Steve Jobs way of Presentation
Presentation skills are extremely important for an impressive public personality as well for a successful career. The need for presentation skills starts right from school days till the highest level…
10 Common English Mistakes done by Indians
Sometimes you might have seen people confused among words that sounds same but with different meanings. These words are termed as “Homonyms”. In India, not just students even many professionals…
Living in a “MAIL” dominated industry
In today’s corporate contour, only email speaks not Men and Women, and any of your email is powerful enough to trap you at any point during your tenure. Hence, writing…
5 Lessons from Shark Tank for new Entrepreneurs
The seven seasons of famous American reality television series “Shark Tank” has witnessed business pitches from thousands of entrepreneurs looking to raise fund for their business ventures. Among these, majority…
Myth & Reality behind Internship
Until and unless you have done your MBA from the top most or prestigious college of the country; summer training or internship, may seem to be a distant dream. Why?…