Penetration of social media has given great opportunity to marketers to create brand awareness among their target customer base. The awareness in turn generates business leads & hence the conversions. But, there are few important points that the marketers should consider before leveraging the power of this ecosystem

  1. Choose your social channels wisely – It is important to cautiously choose the correct social media channels. Every channel possesses unique value proposition & user behavior. Hence, selected channels should be in-sync with your target audience base & offering. For example – if you are selling investment solutions then LinkedIn can be an ideal platform to target working professionals but to increase game app downloads, Facebook can be a ideal platform.

    How to use social media to generate business leads for Free

  2. Build a community – “Your network is your networth “and this phrase is extremely significant in social media terms. Being “niche” is the second step towards enchasing your social network. Connect with people sharing same passion & choice for a product / service. Initiate discussion / conversation & encourage them to participate. Use optimum & quality images /videos (sizes must be as per the platform recommendation). Don’t forget to use relevant terms as hashtags (#) to multiply content reach & let new people (out of your user base) discover your content.

    How to use social media to generate business leads for Free

  3. Don’t try to sell – Sales is the by-product of marketing & comes automatically hence pushing sales aggressively on social media is not recommended. The communication strategy should be focused on generating demand through correct & timely information.

    How to use social media to generate business leads for Free

  4. Call To Action – As a marketer, driving the customer is very important. In every communication (post, tweet etc), the call to action (CTA) should be clear. For example – if you want your users to visit your website to book a service, then CTA could be “Click here to request a free demo” followed by the page link. Facebook offers CTA button on page level which can be customized as per the marketing objective.

  5. Respect user experience – User experience is highly important when it comes to capturing leads. For example, you are asking users to visit your web page & if the web page loading speed is slow, this can negatively affect the user’s experience & thus no. of leads. To counter this situation, it is recommended to use platform specific plugins to initiate the action like Email Subscription, Demo Request, User Registration etc. in the page itself. Even Facebook offers ability to sell products via its recently launched “SHOP” feature.

    How to use social media to generate business leads for Free

  6. Analytics can be a helping hand – As per a study, an average social media user is exposed to approx. 140 posts on a daily basis, hence there are chances of your post being missed by the user. In order to ensure high post reach, it is recommended to understand your user behavior in terms of their liking for content type, online time spent on a channel etc. All these information could be easily fetched from the insights / analytics sections of the social media channels readily available for the page admins.

    How to use social media to generate business leads for Free  How to use social media to generate business leads for Free

  7. Too much posting can be harmful – It is recommended to post regularly but not too much. Multiple posts from a page / handle could reduce their consumption by the users & hence overall page reach.

How to use social media to generate business leads for Free

By implementing the above practices, marketers can generate demand (leads) for their products without paying anything.

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