Career in Mass Communication

Today information is among basic necessities for human. In real time, information related to any incident flows from one part of the world to another, all thanks to the technological development & advanced mode of mass communication.

Meaning of Mass Communication

In simple words, “mass communication” is a way to spread information among a larger set of people (local, national or international levels). Mass communication covers areas like reporting, writing, editing, photographing, broadcasting.

Career Prospects

Mass Communication offers career opportunities in news media and publishing, advertising, public relations and research institutes.

Following are the various job profiles offered to graduates in mass communication:

  • Journalist/News reporter

  • Fashion Photographer

  • TV Correspondent

  • Producer

  • Video Editing

  • Designer

  • Radio Jockey/ RJ

  • Public Relations Officer

  • Content Writer

  • Communication Officer

Job Market

With the expansion of the industry, there will never be a dearth of job opportunities for mass communication graduates. There are many opportunities in News and entertainment category. Technically qualified professionals can work for TV channels, production houses, mobile focused news channels etc.

Following are few of the popular recruiters for mass communication graduates

  • Times of India Group

  • Hindustan Times Group

  • Indian Express Group

  • NDTV Network

  • Zee TV Network

  • India Today Network

  • Network 18 Group

  • Jagran Group

  • Regional media houses

Beside conventional media, the web media has also emerged as a parallel employer. There are many jobs available for mass communication graduates under this category such as

  • Feature Writer

  • Blogger

  • Social Media Editor

  • Subject Matter Expert

  • News Editor

  • Content Developer

  • Creative Designer

  • Video Editor

Pay Scale

Journalists, News Anchors, Writers, RJs, Producer, VJs are no less than celebrities today. Big companies pay hefty salary to the experienced professionals. Starting salary for a mass communication professional could be between Rs 12,000 and 25,000 depending on the individual skills.

Tips: Degree is just a gate pass to enter interview room rest depends upon the knowledge & exposure. So, during college, students should go for internship programmes, attend seminars / conferences to get a sense of real business scenario. In the field like mass communication & journalism, remain information updated is mandatory along with solid communication skills.

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