In today’s business scenario, competition has been affecting all corners of an organization. Be it Sales, Marketing, Production or even HR, stiff competition has changed the rule of the industry. Organizations leaving no stone unturned to attract new customers. Best work practices have been implemented to increase efficiency at every level. To realize the objectives of the best practices, organization strives for best talent. With the evolution of startup ecosystem & easy norms for foreign funding, job market has seen an exponential growth in recent time. Lots of new jobs have been created & even startups are attracting costly manpower from big companies & competitors.
In such a scenario the role of the organization’s HR Department become extremely crucial. Not just attracting quality talent but retaining current manpower has evolved as a challenge. According to Diksha Aggarwal, Director of an Executive Search Firm in Noida, “people are ready to switch their jobs for merely 2000-3000 rupees increment & as a result we get regular requirements from our clients to fill vacant positions”. But, this is not the case with all the job applicants. According to the findings of a recent survey conducted by an independent job consultant in 05 metro cities in India, around 66% candidates weigh organization’s work culture, growth opportunities over monetary benefits whereas 12% thinks relationship with reporting boss impacts idea for a job switch.
In order to counter such dynamics, HR departments have been compelled to establish better organization image among prospect employees & enhanced communication with current employees. Processes automation like HRMS & inclusion of digital tools are the major change agents.
Indian ecommerce biggies like Flipkart & Snapdeal leveraging Twitter to connect & engage with the employees. These handles have also been used to announce HR policies, employee recognition etc
While FMCG major like Unilever has been tapping professional network LinkedIn for its HR branding
Now a days, prospective employees doesn’t believe the words of the recruiter blindly & research well before joining any organization. QnA platform Quora, reviews platform Glassdoor helps them get real information from current & old employees.
The role of Human Resource Department is no more confined to just recruitment & training rather to an “HR Branding unit” both on the internal & external front. Several organizations have created team / department specific positions like “HR Business Partner” which acts as a “Point of Contact” (POC) for employees for all their requirements / grievances.HR Department also conducts regular open discussion sessions (Town Hall) to make new announcements, address employees’ queries & to get feedback on policies.
So, it can be said that even if you into HR, your principle role is to market the organization through HR umbrella
