Last year Coca Cola launched its “Drinkable” marketing ad campaign for its zero calorie drink, “Coke Zero” which was aimed at getting consumers to sample the product. The campaign was a game changer in the branding ecosystem with a great level of engagement with the TG.

Branding Re-Born – Coke Zero Drinkable Ad

The high impact campaign was launched in partnership with ESPN College GameDay and Shazam. In the ad, created with Ogilvy & Mather, the GameDay cast walks viewers through how to use music-identification service Shazam to receive a free Coke Zero at 7-Eleven, Domino’s, QuikTrip and Speedway Outlets. The campaign was integrated with multiple broadcast spots, traditional media, digital, retail and social media.Take a look into this awesome campaign

ALSO READ  Ambushing the Competitor – A new marketing mantra