Branding Re-Born – Coke Zero Drinkable Ad
Last year Coca Cola launched its “Drinkable” marketing ad campaign for its zero calorie drink, “Coke Zero” which was aimed at getting consumers to sample the product. The campaign was a game changer in the branding ecosystem with a great level of engagement with the TG.
The high impact campaign was launched in partnership with ESPN College GameDay and Shazam. In the ad, created with Ogilvy & Mather, the GameDay cast walks viewers through how to use music-identification service Shazam to receive a free Coke Zero at 7-Eleven, Domino’s, QuikTrip and Speedway Outlets. The campaign was integrated with multiple broadcast spots, traditional media, digital, retail and social media.Take a look into this awesome campaign