The Case

“Power Plus” is a 10 years old enterprise which has been manufacturing & selling power banks through its offline retailer network in Delhi / NCR and was also making fair profit on each unit. But, in 2017, a company named “NewTech” entered the market with its economical range of power banks (imported from China / Taiwan) and started selling them through Amazon & Flipkart under its own brand name.

Management Case Study

In less than 06 months of time span, “Power Plus” saw a steep decline in its monthly sales. Power Plus internal audit showed that “New Tech” low cost power banks have captured a big pie of its market share.

Power Plus sales team suggested the top management to lower down the power bank cost to compete with New Tech in the market but its manufacturing cost doesn’t allow big reduction in selling cost.

Question

Keeping 06 months strategy in mind , as a CEO of “Power Plus” how will you logically compete with the low cost power banks of “New Tech” (remember you are the manufacturer of high quality power bank with a good brand value).

Share your solution/s in the below comment section

 

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