The Case

PEOPLE’S TV is a popular English news channel in India with highest TRP in prime time slot (8pm -10.30pm). This slot contributes around 40% of the overall advertisement revenue for the channel. Recently, one of its news anchor (which was conducting a popular talk show during the prime time) has moved to a rival news channel PRIME NEWS.

TRP War between the English News Channels in India

The Anchor is now planning to host a similar talk show which he used to conduct in PEOPLE’S TV. Fearing, decline in talk show’s TRP, PEOPLE’S TV has roped in it’s another star presenter to host the show with a new branding, look & feel but audience response to the show’s new avatar is not much encouraging and even few advertisers has moved out of the show.

Question

If you are the COO of PEOPLE’S TV what steps you should take to limit revenue loss to the channel during the prime time slot (Note, you cannot replace the Talk Show with any other format / show but you can play with the show branding (online, offline), look & feel, anchor, content, PR etc

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