PEOPLE’S TV is a popular English news channel in India with highest TRP in prime time slot (8pm -10.30pm). This slot contributes around 40% of the overall advertisement revenue for the channel. Recently, one of its news anchor (which was conducting a popular talk show during the prime time) has moved to a rival news channel PRIME NEWS.

The Anchor is now planning to host a similar talk show which he used to conduct in PEOPLE’S TV. Fearing, decline in talk show’s TRP, PEOPLE’S TV has roped in it’s another star presenter to host the show with a new branding, look & feel but audience response to the show’s new avatar is not much encouraging and even few advertisers has moved out of the show.

Question

If you are the COO of PEOPLE’S TV what steps you should take to limit revenue loss to the channel during the prime time slot (Note, you cannot replace the Talk Show with any other format / show but you can play with the show branding (online, offline), look & feel, anchor, content, PR etc

Suggest possible solution in the below comment box

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“Power Plus” is a 10 years old enterprise which has been manufacturing & selling power banks through its offline retailer network in Delhi / NCR and was also making fair profit on each unit. But, in 2017, a company named “NewTech” entered the market with its economical range of power banks (imported from China / Taiwan) and started selling them through Amazon & Flipkart under its own brand name.

In less than 06 months of time span, “Power Plus” saw a steep decline in its monthly sales. Power Plus internal audit showed that “New Tech” low cost power banks have captured a big pie of its market share.

Power Plus sales team suggested the top management to lower down the power bank cost to compete with New Tech in the market but its manufacturing cost doesn’t allow big reduction in selling cost.

Question

Keeping 06 months strategy in mind , as a CEO of “Power Plus” how will you logically compete with the low cost power banks of “New Tech” (remember you are the manufacturer of high quality power bank with a good brand value).

Share your solution/s in the below comment section

Note : This case study is the IP of MBA STAR, any reproduction without prior permission is restricted

The post Case Study – Power Plus Vs New Tech – Fight to capture Power Bank market of Delhi / NCR appeared first on Education & Career Advice.