The field of biotechnology also plays an extremely crucial role in the development of medicines and vaccines. Areas such as Biopharmaceutical, Pharmaco-Genomics, Genetics extensively use biotech enabled methods to discover and cure life-threatening diseases. Example – Human insulin which is used to treat diabetes is made in genetically engineered bacteria (a biotech process).

The COVID19 pandemic has presented a severe crisis for humanity and Biotechnology seems to be the only hope to save lives. Researchers across the countries are utilizing biotechnology tools to develop an effective vaccine against infectious disease. In the past Biotechnology has helped to eradicate viruses like SARS, Influenza, Zika amongst others and that’s the reason why biotech companies and research organizations are optimistic for the COVID19 vaccine as well.

Apart from its challenges, COVID19 has simultaneously brought several opportunities. Now, the entire Biotech industry is going through a wave of evolution. Governments are focussed on R&D like never before. This evolution will definitely bring new job and research opportunities for the students hence redefining the scope of biotechnology

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For revised fee of the above mentioned colleges offering BCA courses please refer website of respective college

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The fee mentioned above is based on the year 2018. Please refer website of respective college for revised fee structure

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Below are the steps for an effective complaint handling mechanism.

1. Be Prompt – For a brand it is extremely important to reach out to the complaining customer/s quickly else an open concern may spread & built a conversation among customers resulting into more negativity for the brand. Using marketing automation tools, brands can track & reach to the customers on a real time basis.

2. Acknowledge the Complaint – The first step before initiating any discussion with the customer is to acknowledge the complaint, politely & humbly with an assurance for an early resolution. This will give customer first sign about brand’s customer centeric approach

3. Take Conversation Offline – The second step is to take the concern offline. Any online discussion with an unsatisfied customer will fetch more eyeballs and sentiments. Understand the customer’s concern / grievance patiently from customer’s prospective. Don’t put your internal challenges (like unavailability of product in stock, lack of manpower etc) as an excuse. Rather, give customer an opportunity to drive the conversation.

4. Be Personalize in your Response – This step is applicable for both online & offline response mechanism. Generally, brands sent templated responses to all the customers irrespective of the nature of the concern / grievance which is actually a bad practice and should be avoided.

5. Be Time Bound – It is important to resolve the concern on a time bound manner based on the nature of the business / product. Example for a brand like Dominos Pizza, company can’t take a week to resolve the concern but a Bank may take longer time to settle a dispute. Try to keep in touch with the customer till final resolution

   

Following above steps, brands can reduce escalation of complaints along with creating return & loyal customers.

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Last week Supreme Court of India has cancelled the technical degrees (Engineering, Information Technology etc) obtained via correspondence or distance education mode by the students of few Deemed universities obtained between the years 2001-2016. Batches enrolled between years 2001 to 2005 have been considered to write a special aptitude test (on the lines of GATE) to be conducted by All India Council for Technical Education (AICTE) to redeem the qualification / degree obtained while students from 2006 batch onwards are now as good as school pass outs.

Court’s decision is on the ground that technical degrees can’t be offered / obtained through distance education mode and also not without the prior approval of higher education watchdogs like UGC & AICTE; which may be a valid point. But, this issue is not simple as just a case of teaching pedagogy or some approval conflict. The bigger question is why the statutory authorities meant to regulate & promote country’s higher education (UGC, AICTE and State Education Departments) remained deaf for so many years when this so called “illegal” distance education market was flourishing, why the Apex Court not these authorities took any decision at the right time to shut down such courses. Answer is as clear as that these authorities were very much part of the fraternity which had encouraged & approved this entire system.

Consider a class 12^th passed student aspiring for higher education, is it the responsibility of the student to check whether courses run by the universities (setup through state legislatures or awarded “deemed to be university” status) are in sync with the vision & futuristic approval of regulatory bodies. No, it is the sole accountability of these regulators to see that no university can offer anything which is illegal & against the interest of the students.

Now, since apex court has given re-testing opportunity to the students of few pass-out batches to redeem their qualification but there may be many graduates those might have changed their streams in higher education or many are in different professions. In such a scenario, it is worth to consider that how the students will pass the proposed GATE like AICTE re-test. Forget such degree holders, even an IIT graduate after doing MBA from IIM & few years of job, can pass any re-test to redeem / validate his / her IIT engineering degree, may or may be not. Therefore such an arrangement for distance education students can be a disaster.

Appeal to the Honorable Supreme Court

Considering the confusion of statutory rights among regulatory bodies and universities that were offering such courses and also lack of clear guidelines about the distance education system during the years, students should be given protection along with at par validity to their degrees / qualifications obtained without any re-test.

With this move let us re-validate our philosophy of

“Let a hundred guilty be acquitted, but one innocent should not be convicted”

Update-1

In continuation to the above development, AICTE on 02nd December 2017 has advertised for the re-testing of all the engineering degrees, diplomas awarded to the students by the mentioned deemed universities via distance / correspondence mode. Last date to apply for this “special” test is 15.01.2018

The post System should redeem its Qualification not the Students – Cancellation of Technical Degrees via correspondence by Supreme Court appeared first on Education & Career Advice.

PEOPLE’S TV is a popular English news channel in India with highest TRP in prime time slot (8pm -10.30pm). This slot contributes around 40% of the overall advertisement revenue for the channel. Recently, one of its news anchor (which was conducting a popular talk show during the prime time) has moved to a rival news channel PRIME NEWS.

The Anchor is now planning to host a similar talk show which he used to conduct in PEOPLE’S TV. Fearing, decline in talk show’s TRP, PEOPLE’S TV has roped in it’s another star presenter to host the show with a new branding, look & feel but audience response to the show’s new avatar is not much encouraging and even few advertisers has moved out of the show.

Question

If you are the COO of PEOPLE’S TV what steps you should take to limit revenue loss to the channel during the prime time slot (Note, you cannot replace the Talk Show with any other format / show but you can play with the show branding (online, offline), look & feel, anchor, content, PR etc

Suggest possible solution in the below comment box

Note : This case study is the IP of MBA STAR & any reproduction without prior permission is restricted

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“Power Plus” is a 10 years old enterprise which has been manufacturing & selling power banks through its offline retailer network in Delhi / NCR and was also making fair profit on each unit. But, in 2017, a company named “NewTech” entered the market with its economical range of power banks (imported from China / Taiwan) and started selling them through Amazon & Flipkart under its own brand name.

In less than 06 months of time span, “Power Plus” saw a steep decline in its monthly sales. Power Plus internal audit showed that “New Tech” low cost power banks have captured a big pie of its market share.

Power Plus sales team suggested the top management to lower down the power bank cost to compete with New Tech in the market but its manufacturing cost doesn’t allow big reduction in selling cost.

Question

Keeping 06 months strategy in mind , as a CEO of “Power Plus” how will you logically compete with the low cost power banks of “New Tech” (remember you are the manufacturer of high quality power bank with a good brand value).

Share your solution/s in the below comment section

Note : This case study is the IP of MBA STAR, any reproduction without prior permission is restricted

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With so many universities & colleges around, it is often difficult for the students & parents to explore good options that can fit to their preferences & requirements. In case of admission in foreign countries then finding right institution (approved by local authorities, education quality, final placements, alumni reviews, job market reputation) & getting other formalities done (admission documentation, Visa, finding off campus accommodation etc) is also an extremely tedious task.

Educational Consultants or Admission Consultants are the experts those who help students in many ways during the admission process such as

1. Guiding students about the selection of right course basis their academic history , interest area & industry scenario

2. Advising students about right universities / colleges basis the selected course, eligibility criteria, available scholarships

3. Helping students to initiate admission application process

4. Mentoring students to prepare for admission tests for the shortlisted universities / colleges

5. Helping students to secure easy education loan

6. Preparation of documents & other admission formalities

7. Joining formalities.

The expertise of educational consultants also help students to lower down rejection rates (especially in case of admission in foreign countries) thus saving money, time & efforts

MBA STAR also help students to find right education institution for a promising career ahead. Just fill the form & other experts will reach you in no time.

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