MBA STAR - PRO DIGITAL MARKETING COURSE

Full Stack Digital Marketing Program

According to a survey report of India’s premier industry body ASSOCHAM, released in April 2016, only 7% of MBA Graduates in India are employable.

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Do you want to be a part of the 7% pie? Then you need to look beyond your B-School Classroom to attain employment skills.

About Scope of Digital Marketing

  • In 2016-2017, the average firm will allocate 30% of their marketing budget to online, this rate is expected to grow to 35% by 2019

  • Search engine marketing (SEO & SEM) will capture the largest share of online spending with online display (banner ads, online video, etc.) taking the second largest share

  • Social media investments will continue to grow as an overall share of online spending, but will only represent about 15% of the total online spend

  • Mobile marketing has grown to a point that it’s no longer tracked in the forecast and it’s presumed to be considered across all channels

  • The entry of players like Alibaba, and Uber & inflow of foreign funds in the e-commerce space in India is a major boost for the entire sector.

  • The government’s push for a startup ecosystem is creating huge opportunities for Digital Marketers.

News Updates

  1. Amazon announces $3 billion investment in Indian business

  2. eCommerce in India Accelerating growth – PwC

  3. Paytm raises another $400 million

Why go for Digital Marketing Course

  • Cost-effective & measurable compared to traditional marketing channels hence aggressively adopted by organizations across the globe.

  • Offers Universal Job Profile.

  • Among the highest Paying Jobs in India

  • Opportunity to work with brands like Amazon, Facebook, Alibaba, Accenture & many others

  • Offers opportunity for Entrepreneurship by working on freelance & own projects

Why MBA STAR for PRO Digital Marketing Course

  1. Learn Digital Marketing as a part of the Marketing Domain, not as a standalone or IT support process.

  2. Classroom training by Industry Experts (Digital Marketing need practical training, just online sessions are waste of time & money).

  3. The only program in India that offers to learn through Live Ad Campaign Dashboards & projects to get insights of real scenario

  4. Case Studies on Brand Digital Marketing Campaigns

  5. CV Optimization & sharing with Consultants & Company HR

  6. Lifetime access to premium Digital Marketing insights on MBA STAR

  7. Lifetime access to premium jobs on MBA STAR

Overview of MBA STAR PRO Digital Marketing Course

  1. Search Engine Optimization (SEO) – Basic & Advanced

  2. Search Engine Marketing (SEM) – Search, Display, Shopping, YouTube – Beginner & Pro

  3. Social Media Optimization (SMO) – Tips to effectively manage the use of social channels, organically.

  4. Social Media Marketing (SMM) – Advertising on Facebook, Twitter, LinkedIn, Instagram

  5. Content Marketing – How to engage & influence your target audience using the right content & right channels in sync with brand tone.

  6. Affiliate Marketing – Use of affiliate channels to derive traffic & sales

  7. Mobile Marketing – App Store Optimization & tips to boost app installs

  8. Web Analytics – Google, Facebook Insights, Twitter Analytics

  9. Email Marketing – Use of Email marketing Platforms, Campaign Creation (A/B Testing), Execution (Test Campaign), Performance Reporting (Evaluation & Optimization)

  10. Ad Networks – Google AdSense, Taboola, Outbrain, Columbia

  11. Overview of Product Management & Role of Product Manager w.r.t to marketing

Who Should Attend this Course?

  • Students & Graduates

  • Professionals working in Sales, Marketing, Business Development Profiles

  • Entrepreneurs & Business Owners

  • Freelancers

What you will get on Course Completion

  • Job Ready Practical Experience in all the subdomains of Digital Marketing

  • Diploma in Digital Marketing

  • Access to MBA STAR premium insights

  • Career for Life

Mode of Study

  • Weekends Classes (Saturday & Sunday) & assignments for weekdays

  • Class Duration – 2 Hours

Course Fees

  • For all the 11 Modules Rs 22,000 (All-Inclusive)

  • Additional 10% Discount for Group registration (4 or more)

  • For more details, Contact Us or Request a Call Back

About the Trainers

Training will be conducted by Digital Marketing Professionals only (not by Classroom Teachers) with vast experience & certification in the domain. All our trainers are currently managing digital strategy for reputed brands in India.

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Digital Marketing Insights for you

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