Case Study – TRP War between the English News Channels in India
The Case PEOPLE’S TV is a popular English news channel in India with highest TRP in prime time slot (8pm ). This slot contributes around 40% of the overall advertisement…
Case Study – Power Plus Vs New Tech – Fight to capture Power Bank market of Delhi / NCR
The Case “Power Plus” is a 10 years old enterprise which has been manufacturing & selling power banks through its offline retailer network in Delhi / NCR and was also…