Do you remember these Innovative & Funny Old Indian TV Ads
TV Advertising is a story in itself. Some ads with their effective & innovative ideas left the audience stumped & remain in the minds for a long time. Such ads…
Its FUNNY ! The new age of Marketing
These days’ brands seem more fun loving than ever before. Is it just a case or some logic behind? Well, the answer is rise of Humour as a marketing strategy.…
Branding Re-Born – Coke Zero Drinkable Ad
Last year Coca Cola launched its “Drinkable” marketing ad campaign for its zero calorie drink, "Coke Zero" which was aimed at getting consumers to sample the product. The campaign was…
Rise of Digital Sales Funnel
Web has drastically changed the consumer behavior. Unlike physical world, a consumer in digital environment is more informed & action oriented. As a result of this the conventional sales cycle…
Ambushing the Competitor – A new marketing mantra
With the cut throat market competition, brands are leaving no stone unturned to leverage any opportunity to catch the eyeballs. Realizing the true sense of “out of sight is out…
Why companies drastically drop prices of costly products ?
Surjeet Singh an engineering student from Mumbai bought his first iphone 5s last year in October by spending a whopping Rs 68000. He devoted all his savings & even borrowed…
Significance of 4Ps for Sales Professionals
When the President of American Marketing Association, Neil Borden coined the term “marketing mix” in 1950 with its famous 4P’s even he did not had imagined that after few decades…