Digital Marketing mistakes every marketer should avoid
Marketers often consider digital marketing as a source of business generation & touch point for its customers. In the past few years, this form of marketing has emerged as more powerful than the other formats. Below are the common mistakes every marketer should avoid to get favorable results.
Mobile un-friendly website: A big chunk of website traffic comes via mobile devices like smartphone & tablets; hence websites with mobile un-friendly layout may lose the opportunity to leverage the incoming traffic. If the traffic has been acquired by paid means like Google Adwords or some form of affiliate marketing then ROI may not be achieved. It is strongly recommended to create mobile responsive website / landing pages those can be fit into the screen of the mobile devices. This will boost better user experience & hence further results. Google also penalizes mobile unfriendly websites by lowering thair ranking in SERP & sometimes even removing them from the search results
Using social media just to sell – Social media has been misconceptualized by the advertisers as a platform to get new business, which is not the case. Social platforms actually help the advertisers to interact & engage with current & prospective customers to spread awareness about the products & services, sells come as a by-product. Social media is not a conventional form of media & any form of direct sales pitch may also attract negative words for the brand. On an average, a user has been exposed to hundreds of ads on a single day hence pitching product salez on social channels aggressively is not a great idea.
Unaddressed user queries & spam on social channels – It is easy to create multiple social media pages for the brand but always challenging to maintain & regularly update them. Make sure to address each user query in a time bound manner. Unanswered queries may attract user irk & subsequent negative words on the other platforms.
Spamming has also emerged as a key concern for page owners especially in the social media front. Link promotion as comments, promotional posts by the users, use of curse words; are few example of spamming. Use word restriction functionality in Facebook to counter this challenge.
Using similar content across all the channels – Each social media channel is distinctive & unique. User behavior also changes from platform to platform. For example, in Facebook, users look for funny & interactive stuff whereas on Twitter, people like to consume researched or informative content. Hence, pushing same content in all the platforms is a bad idea. Design your social media content strategy keeping in view the nature of the platform & your target audience.
Using images in social posts with wrong dimension – This is a very common mistake, committed by even popular brands. Based on its architecture, each social media channel needs creatives (images, videos) in pre-determined dimension to ensure higher post reach / tweet impressions.
Some brands even use copies of their print ads in social media posts, which is a complete waste of efforts & defeat of the cause.
By considering above points, better results can be achieved through digital marketing.